Aakash Anand, the Founder and CEO of IDAM House of Brands, is driven by a singular missionto get a Perfume in the hands of every Indian. His entrepreneurial journey began in 2018with the launch of IDAM’s flagship brand, Bella Vita. What started as an organic skincare brand very quickly pivoted to become the largest online perfume brand in the country.Aakash’s speed and business mindedness enabled BELLAVITA to carve out a new segment, in the highly competitive fragrance industry.With over 12 years of experience in marketing and leadership roles, Aakash brings a wealth of expertise to his role. Prior to establishing IDAM House of Brands, he held leadership positions with renowned organizations such as Square Yards consulting, PropKaro,NeoSpeak, allaboutoutdoor.com, ECO Singapore, and Sky TV. Aakash has been honoured with numerous accolades, including BW Businessworld 40 under 40, Most Daring CEO 2021by Entrepreneur India, Entrepreneur Of The Year (By Jagran Group), and Start-up of The Year (By Jagran Group).